5 Tips to Think Like a Futurist

By Andrew Bolwell Want to transform your thinking to concentrate on what lies ahead? Interested in learning how to discern what technology trends will define...

INNOVATION

5 Tips to Think Like a Futurist

By Andrew Bolwell Want to transform your thinking to concentrate on what lies ahead? Interested in learning how to discern what technology trends will define...

Is the headline cost of ad fraud and non-viewable ads the...

By Rob Norman Preamble: Following publication of the article below I was asked to highlight that bots are able to download and activate apps. This...

AUTOMATION

MOBILE

CONTENT

UGC is the New Word-Of-Mouth Marketing

By Tamer Abdel People share stories, and they’ve been swapping them about brands for decades. But word-of-mouth messages are no longer the storytelling norm. Social media and mobile have ushered in a proliferation...

Big Content, Fixing Big Data’s Big Challenge

by Damien Mahoney, CEO & Co-Founder at Stackla The challenge with marketing at scale You have millions of customers and tons of (big) data on them. You've got a powerful DMP or personalisation...

User Generated Video: The New Frontier in UGC

By Rachel King, Creative Director at EditMate User generated content has boomed. With so much content being created, it’s officially become a threat to traditional branded content. Studies show that UGC content...

SOCIAL

BIG DATA