Instagram is beating Snapchat at the influencer game

By Susana Machado It's no secret that Instagram has been slowly adding more and more Snapchat-like features to its platform. The addition of Instagram stories...

INNOVATION

From Chat to Messaging: The Evolution of Consumer Communication

By Steven Fitzjohn Consumer technology is evolving at a rapid pace, and businesses are having to continually innovate their technical offerings to keep up with...

A.I. Has Taken Over The Marketing Industry

By Amanda Mitchell No marketing technology has endured the insane amount of hot takes, think pieces and rampant speculation that artificial intelligence has seen over...

AUTOMATION

MOBILE

CONTENT

3 Storytelling Techniques for Every Great Brand Story

By Chia-Ching (Joanne) Hsu I recently attended a digital storytelling workshop held by W.R. Berkley Innovation Labs at NYU STERN. The topic was about how to use digital tecniques to give a...

UGC is the New Word-Of-Mouth Marketing

By Tamer Abdel People share stories, and they’ve been swapping them about brands for decades. But word-of-mouth messages are no longer the storytelling norm. Social media and mobile have ushered in a proliferation...

Big Content, Fixing Big Data’s Big Challenge

by Damien Mahoney, CEO & Co-Founder at Stackla The challenge with marketing at scale You have millions of customers and tons of (big) data on them. You've got a powerful DMP or personalisation...

SOCIAL

BIG DATA