Which of 8 Archetypes Fits Your Social Media Influence?

By Jim Barry Brands and individuals are quickly recognizing that the path to growing social media influence has much to do with their ability to enlighten,...

INNOVATION

These 6 Technologies are Redefining the ‘Smart City’

By David Gilford Forget the sexy stuff like VR and autonomous vehicles, these are the *real* gamechangers in the smart-city space. The phrase “smart city” conjures...

Understanding Power in the Digital Economy

By Geoffrey Moore We are all stakeholders in the economic systems within which we live and work, and the better we can understand their dynamics,...

AUTOMATION

MOBILE

CONTENT

Big Content, Fixing Big Data’s Big Challenge

by Damien Mahoney, CEO & Co-Founder at Stackla The challenge with marketing at scale You have millions of customers and tons of (big) data on them. You've got a powerful DMP or personalisation...

User Generated Video: The New Frontier in UGC

By Rachel King, Creative Director at EditMate User generated content has boomed. With so much content being created, it’s officially become a threat to traditional branded content. Studies show that UGC content...

How Ad Blockers Are Changing Marketing

by Didac Hormiga, CEO and Co-Founder at Pinr I’ve blocked 201,504 advertisements on Google Chrome in the past 11 months by simply activating an ad blocker. Hundreds of millions of other people...

SOCIAL

BIG DATA