Editor’s Letter: Prognostications on 2017 – More, Less & Meh

Marketing and advertising in the digital era can be a complex task. Note that I said ‘can’, I don’t for one minute subscribe to the notion that marketers are so overwhelmed...

Interview with Scott Brinker, author of Hacking Marketing

Digerati sat down with Scott Brinker, creator of the now famous Marketing Technology Landscape Supergraphic, and author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative to...

Work-Life Balance Matters, And Not Just @ Google…

How digital technologies are leveling the playing field for companies that offer workplace services to their employees. by Dr. Alex Shubat After “hard work,” what phrase most defines the tech industry employee experience?...

Scott Brinker on the rise of A.I. and the Impediment Technology Singularity

Digerati sat down with Scott Brinker, author of Hacking Marketing, to discuss how the next generation of marketing technology, Artificial Intelligence, machine learning (and the impending technology singularity) will reshape the...
display advertising, retargeting, digerati magazine

Top tips on how NOT to Retarget

by Ben Sharp, MD AdRoll APAC When explaining to family and friends what retargeting is, I get a range of responses. “Wow! Is that how they do that?” or “”OMG! Is that...

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