User Generated Video: The New Frontier in UGC

By Rachel King, Creative Director at EditMate User generated content has boomed. With so much content being created, it’s officially become a threat to traditional branded content. Studies show that UGC content...

How Ad Blockers Are Changing Marketing

by Didac Hormiga, CEO and Co-Founder at Pinr I’ve blocked 201,504 advertisements on Google Chrome in the past 11 months by simply activating an ad blocker. Hundreds of millions of other people...

Consumers Don’t See Big Data. They Experience Content

by Simon Williams, Head of Global Media Partnerships, Dentsu Aegis Network Content has been around since the spoken word, in fact there are cave drawings in Australia that go back seventy thousand...

The Many Faces & Voices of Content Marketing at Babbel

The brands succeeding with content marketing today are the ones with a clear understanding of the role that content can play in building brand awareness, driving traffic, generating leads, and ultimately...

Taboola’s CEO Talks Content Marketing In and Around Walled Gardens

Marketers face many challenges, foremost of which is achieving a single view of their customer. The challenge they too often face is how best to track consumer behavior across a broad...

Content Marketing Lessons from Melania Trumps RNS Speech

Melania Trump’s speech on the opening night of the Republican National Convention was a textbook example of just how fast it’s possible to be caught out for plagiarism in our hyper...

How Customer Service & Content Impact Conversion

Inbound marketing is a hot topic for many marketers for many reasons, foremost of which is the benefit that results from making the shift from buying to earning leads. Many marketers...

YouTube’s 10 Fundamentals of Good Content Creation

Whether you’ve already created a viral video that gained 100,000+ views, or you’re only now starting to think about developing a series of videos, these guidelines will help you to test...

5 SEO Updates You Need to Know About

by Kate Toon As someone who teaches business owners the in’s and out’s of Search Engine Optimisation (SEO), I’m well aware that one of the biggest worries many of them have is...

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