Home CUSTOMER EXPERIENCE

CUSTOMER EXPERIENCE

What can we learn from Nespresso?

By Olivier Van Duüren, Founder The Dualarity Setting the scene. Nespresso, part of the Nestlé Global Group based in Switzerland, is by far my favourite coffee brand. I enjoy four of them...

Interview with Emma Williamson, Director Customer Experience L’Oréal ANZ

Customer service has changed dramatically in recent years. Whilst the fundamental goal of keeping customers satisfied remains the same, the near constant emergence of new channels available through which people can...

There’s No Such Thing as a “CRM Campaign”

by Mayur Gupta, VP, Growth & Marketing at Spotify I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly...

Is Your Mobile App Passé? Here Are a Few Things To Think About…

by Brett Wiskar Mobile apps are the viral marketing of our time. A decade ago the digital agency went through the “great viral plague” of the early naughty’s - everyone wanted...

Etihad’s Digital Transformation

by James Stanton, Creative Director IBM Studios Dubai Etihad Airways, the national airline of the United Arab Emirates, and Cognizant, a leading provider of information technology and business process outsourcing services, recently...

Latest Posts

Popular Posts