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The Great Wall is Coming Down as China Embodies ‘Internet Plus’

China’s digital economy is growing, and growing fast. In the past decade the internet penetration has exploded from single figures to almost 50%, taking the number of internet users from 100...

The Immutable Laws of Digital Marketing

by Jeff Cooper, Founding Partner, Step Change Digital marketing is an area that seems to change constantly. But as platforms rise and fall and new marketing channels emerge, a few rules never...

Productivity: Chasing ‘Inbox Zero’

by Ian Hopkinson, Founder at Mad Scientist Digital I’m not a naturally organised person, but I do enjoy order when I’ve finally achieved it. I also appreciate the freedom to let my...

Why Does Twitter Struggle with Innovation?

by Ben Shute Innovation in the social media space is hard. The sheer breadth and depth of social applications makes it hard for new players to find a function around which to...

Pokémon Go’s Magic Leap Towards Augmented Reality Overload

The Augmented Reality sector has never been as popular as it is right at this very moment thanks to Pokémon Go. The Nintendo-owned Pokémon which was a hit in the 1990’s...
digital innovation, digerati magazine

Digital Innovation: the 70/20/10 framework

One of the notable findings from Digerati's Global Digital Insights Survey was that Digital Innovation remains such a hot topic for marketers, which is hardly surprising as innovation is an essential...

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