5 Tips to Think Like a Futurist

By Andrew Bolwell Want to transform your thinking to concentrate on what lies ahead? Interested in learning how to discern what technology trends will define our future? Here’s how to think like...

Is the headline cost of ad fraud and non-viewable ads the real cost?

By Rob Norman Preamble: Following publication of the article below I was asked to highlight that bots are able to download and activate apps. This causes loss to the advertiser and a...

Digital success requires a digital culture

By Jacques Bughin An old-world organization will doom your reinvention for the new world Netflix CEO Reed Hastings once explained in a famous presentation that his company’s culture was built on self-driven, high-performing...

The simple innovation secret hidden in Jeff Bezos’ letter to shareholders

By Tom Gray Every year Jeff Bezos writes an annual letter to shareholders. They’re eloquent, compelling, perfectly articulated moments in time that chart Amazon’s rise from scrappy beginnings, to steady growth and...

Why you probably don’t want innovation

By Tom Goodwin Everyone seems to want innovation these days, it’s why I’ve got it in my title. Nobody really knows what it is, but everybody, and I mean everybody, wants it. Everyone wants...

Understanding Power in the Digital Economy

By Geoffrey Moore We are all stakeholders in the economic systems within which we live and work, and the better we can understand their dynamics, the more likely we are to navigate...

Why Google and Facebook must be held Accountable for ‘fake news’

By Vivek Wadhwa Google could lose as much as $750 million because of a boycott by advertisers, according to Nomura Research. Companies are protesting against the placement of their ads next to extremist and...

I lost a game of chess to a 5-year-old and learned 3 things about...

By John Mc Auliffe I’m a self-confessed chess addict. I learned to play the game three years ago when my son expressed a curiosity about a chessboard he had found. As his interest in...

5 Indicators Your Business Isn’t Channel Friendly

By Bridget Bisnette Be it current clients or companies I have recently interviewed with, I am amazed at the lack of understanding companies still have about Go-to-Market when it involves partners and...

The Rise of the Digitally Native Vertical Brand

By Juliet Carnoy, Sr. Marketing Manager at Pixlee We’re experiencing a notable transformation in U.S. retail where e-commerce is starting to displace physical retail. Online sales in the United States are expected to...

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