Is the headline cost of ad fraud and non-viewable ads the real cost?

By Rob Norman Preamble: Following publication of the article below I was asked to highlight that bots are able to download and activate apps. This causes loss to the advertiser and a...

Digital success requires a digital culture

By Jacques Bughin An old-world organization will doom your reinvention for the new world Netflix CEO Reed Hastings once explained in a famous presentation that his company’s culture was built on self-driven, high-performing...

The Amazing Ways This Company Applies Big Data, Internet of Things, Real-Time Analytics and...

By Bernard Marr KONE’s mission is to improve the flow of urban life. The Finnish-headquartered elevator and escalator engineering and maintenance company is responsible for 1.1 million elevators worldwide. As well as...

The simple innovation secret hidden in Jeff Bezos’ letter to shareholders

By Tom Gray Every year Jeff Bezos writes an annual letter to shareholders. They’re eloquent, compelling, perfectly articulated moments in time that chart Amazon’s rise from scrappy beginnings, to steady growth and...

Why you probably don’t want innovation

By Tom Goodwin Everyone seems to want innovation these days, it’s why I’ve got it in my title. Nobody really knows what it is, but everybody, and I mean everybody, wants it. Everyone wants...

How to Use Social Media to Build Your Personal Brand

By Pratik Dholakiya In the era of digital marketing and social media, everyone that shares online is creating an impression or story about their personal values and professional skills. Even if you...

Why Social Needs To Be At The Center of All Business in the 21st...

By Geoffrey Colon Lately I've been planning what I want to do in the upcoming fiscal year at Microsoft (which starts on July 1). When I first got here in 2013 after...

What the YouTube Ad Boycott Tells Us

By Anurag Harsh Adobe, at their annual digital summit last week, called on the attendees to remake the world through digital experiences. Around the same time, brands like AT&T boycotted YouTube and Google...

5 Indicators Your Business Isn’t Channel Friendly

By Bridget Bisnette Be it current clients or companies I have recently interviewed with, I am amazed at the lack of understanding companies still have about Go-to-Market when it involves partners and...

There Are No Old Roads to Innovation

By Gijs van Wulfen Operational excellence is a philosophy of the workplace where problem-solving, teamwork, and leadership results in the ongoing improvement in an organization.(businessdictionary.com). It's extremely popular and often embedded in...

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