5 SEO Trends to Watch in 2017

by Michael Doyle, MD at Top4.com.au As every new year begins, it’s important to examine the digital marketing landscape for the year behind us and the year ahead. From an SEO standpoint,...

IAB Insight into 2017 – A Year of Mobile & Measurement

by Vijay Solanki CEO IAB Australia In 2017, I expect digital to continue to grow because consumers will continue their digital immersion. Alongside this, I expect digital advertising to continue to evolve...

Video Marketing Trends for 2017, by Brightcove

by Mark Stanton, Vice President, ANZ, Brightcove In 2017, online video will continue to be critical for marketers looking to engage with their audience and ultimately boost conversion rates — a ComScore report...

How to Identify the ROI from a Mobile App

by Andrew Floyd Developing a mobile app for your business has the potential to boost sales and increase brand awareness, however, a huge amount of investment is often required. Therefore, it’s vital to...

Moving from ‘Mobile First’ to ‘Mobile Only’ Will Drive Online Retail Growth

Earlier this year, eMarketer estimated that worldwide retail sales in 2016 will surpass $22 trillion, with retail ecommerce sales, purchases over the internet with any device reaching $1.9 trillion and accounting...

Snapchat Filters are the new TV ad for Millennials

by Fi Bendall CEO at Bendalls Group Big brands have recognized the power of Snapchat filters as a uniquely Millennial way of getting their message seen. Don’t know what a Snapchat filter...

Is Your Mobile App Passé? Here Are a Few Things To Think About…

by Brett Wiskar Mobile apps are the viral marketing of our time. A decade ago the digital agency went through the “great viral plague” of the early naughty’s - everyone wanted...
social media, influencer marketing, digerati magazine

Influencer Marketing: ‘Cash For Comment’ or Genuine Influence?

According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. A fact many marketers forget is that today’s ‘consumer’ is someone fundamentally inured to advertising...

Ten Must have Apps for Startup’s and Entrepreneurs

Experienced entrepreneurs know that it’s only possible to effectively focus their time and effort on a handful of priority areas. Accordingly, they typically focus on ensuring they never run out of...

Top 5 Tips for App Marketing Success

There’s no denying the rapid growth in user adoption of mobile applications in recent years and the impact this has had on the way marketers look to interact with their audiences....

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