Social Media: Three Predictions on 2017

by Ben Shute, Manager Social Media at QBE Predictions are hard, particularly in an area like social media where the platforms and tools move and scale quickly. I expect, much like last...

Lessons in Crowdfunding from the ‘Cats Not Ads’ Campaign

Anyone doubting the potential for crowdfunding platforms to be leveraged for the greater good need look no further than the recent ‘cats not ads’ campaign that recently blanketed a London tube...

Why Does Twitter Struggle with Innovation?

by Ben Shute Innovation in the social media space is hard. The sheer breadth and depth of social applications makes it hard for new players to find a function around which to...

Understanding the Ins & Outs of Facebook Targeting, Interview with John Lawson

Facebook gives marketers the ability to target audiences using multiple ad formats and thousands of possible ad targeting parameters; this presents both an opportunity and a challenge. At times it can...

Snapchat Filters are the new TV ad for Millennials

by Fi Bendall CEO at Bendalls Group Big brands have recognized the power of Snapchat filters as a uniquely Millennial way of getting their message seen. Don’t know what a Snapchat filter...
social media, influencer marketing, digerati magazine

Influencer Marketing: ‘Cash For Comment’ or Genuine Influence?

According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. A fact many marketers forget is that today’s ‘consumer’ is someone fundamentally inured to advertising...

Enough About Big Data; Let’s Focus on Small Data First

When marketers ponder the promise of Big Data they typically look to three of its core promises: greater access to more accurate information and insights to empower marketers to make better...

Taboola’s CEO Talks Content Marketing In and Around Walled Gardens

Marketers face many challenges, foremost of which is achieving a single view of their customer. The challenge they too often face is how best to track consumer behavior across a broad...

The 5 Myths of Video Virality

Last year, Cisco released a study estimating online video will be responsible for 80% of the world's internet traffic by 2019. This dramatic shift is putting marketers and agencies under increasing...

How Instagram Succeeds In Spite of Itself

by Ben Shute, Manager Social Media at QBE I’ve been spending a lot more time on Instagram lately than I usually. What I’ve noticed through building my community there is that despite...

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