How to Use Social Media to Build Your Personal Brand

By Pratik Dholakiya In the era of digital marketing and social media, everyone that shares online is creating an impression or story about their personal values and professional skills. Even if you...

Why Social Needs To Be At The Center of All Business in the 21st...

By Geoffrey Colon Lately I've been planning what I want to do in the upcoming fiscal year at Microsoft (which starts on July 1). When I first got here in 2013 after...

UGC is the New Word-Of-Mouth Marketing

By Tamer Abdel People share stories, and they’ve been swapping them about brands for decades. But word-of-mouth messages are no longer the storytelling norm. Social media and mobile have ushered in a proliferation...

10 Social Media Trends That Will Define 2017

by John Murphy 1. Facebook Live The title of Clay Shirky's 2008 book, Here Comes Everybody, truly comes of age in 2017 with Facebook's decision to roll out live-streaming to anyone with an...

5 Tools That Will Definitely Improve Your Facebook Ads

by Paul Goldston, Digital Creative Director at Reload Media In the past few years, Facebook has emerged as a global digital advertising heavyweight. The big blue behemoth now makes up a near...

Achieving Genuine Engagement on Twitter

by Ben Shute Despite its challenges, Twitter’s role as a live communication channel is as strong as ever. For brands and individuals, it also means that it is becoming harder to cut...

Social Media: Three Predictions on 2017

by Ben Shute, Manager Social Media at QBE Predictions are hard, particularly in an area like social media where the platforms and tools move and scale quickly. I expect, much like last...

Lessons in Crowdfunding from the ‘Cats Not Ads’ Campaign

Anyone doubting the potential for crowdfunding platforms to be leveraged for the greater good need look no further than the recent ‘cats not ads’ campaign that recently blanketed a London tube...

Why Does Twitter Struggle with Innovation?

by Ben Shute Innovation in the social media space is hard. The sheer breadth and depth of social applications makes it hard for new players to find a function around which to...

Understanding the Ins & Outs of Facebook Targeting, Interview with John Lawson

Facebook gives marketers the ability to target audiences using multiple ad formats and thousands of possible ad targeting parameters; this presents both an opportunity and a challenge. At times it can...

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