User Generated Video: The New Frontier in UGC

By Rachel King, Creative Director at EditMate User generated content has boomed. With so much content being created, it’s officially become a threat to traditional branded content. Studies show that UGC content...

Video Marketing Trends for 2017, by Brightcove

by Mark Stanton, Vice President, ANZ, Brightcove In 2017, online video will continue to be critical for marketers looking to engage with their audience and ultimately boost conversion rates — a ComScore report...

The 5 Myths of Video Virality

Last year, Cisco released a study estimating online video will be responsible for 80% of the world's internet traffic by 2019. This dramatic shift is putting marketers and agencies under increasing...

YouTube’s 10 Fundamentals of Good Content Creation

Whether you’ve already created a viral video that gained 100,000+ views, or you’re only now starting to think about developing a series of videos, these guidelines will help you to test...

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