Why Gamification is the Friendly Scout of Big Data

by Mark van Rijmenam, Founder Datafloq In the past years, big data has changed the way organisations and societies are operated and managed. Insights from all kinds of structured and unstructured data...

Big Data Brings the Role of the CIO to the Next Level

by Mark van Rijmenam, Founder Datafloq Becoming a data-driven organisation isn't an easy task and many C-level executives struggle with it. A core issue that developing a Big Data strategy isn't...

Consumers Don’t See Big Data. They Experience Content

by Simon Williams, Head of Global Media Partnerships, Dentsu Aegis Network Content has been around since the spoken word, in fact there are cave drawings in Australia that go back seventy thousand...

DWA’s Aryeh Sternberg talks Intent Marketing

by Aryeh Sternberg - Head of Intent, DWA Media I recently celebrated my one-year anniversary in my role as Head of Intent with DWA. I'll be honest, when I started in this role I...

Enough About Big Data; Let’s Focus on Small Data First

When marketers ponder the promise of Big Data they typically look to three of its core promises: greater access to more accurate information and insights to empower marketers to make better...

VISA’s Nicki Kenyon on Big Data & ‘Making Advertising Welcome’

The term Big Data has been cited so often in the media, the boardroom and in businesses around the world that it’s become difficult to know what it really means. Is...
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The Last Mile of IoT: Artificial Intelligence

by Ahmed Banafa The possibilities that IoT brings to the table are endless. IoT continues its run as one of the most popular technology buzzwords of the year, and now the new...

The Four Horsemen of the Data Apocalypse

by Alice Almeida, Manager of Innovation & Insights, Hitwise The value and importance of data has never changed. It’s akin to the emergence of the hipster trend – it’s always been there,...

The Challenge Decoding the DNA of Big Data

Francis Crick and James Watson unraveled the DNA molecule 60 odd years ago, providing the world with a blueprint for life. Their research into understanding the human building block Deoxyribonucleic Acid...

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