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Influencer & Advocacy

social media, influencer marketing, digerati magazine

Influencer Marketing: ‘Cash For Comment’ or Genuine Influence?

According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. A fact many marketers forget is that today’s ‘consumer’ is someone fundamentally inured to advertising...

Building Brand Advocacy via Clicktivism

Marketers tend to recoil when they hear the term “digital activism”, usually for good reason. Activists aren’t known for being friends to brands, so the unspoken rule is to steer clear...

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